Monthly Archives: June 2018

Tagging for Small Businesses and Entrepreneurs

Before any business will begin to have faith in stigmatization they must perceive what it’s. whereas there square measure several definitions out there, the one that produces the foremost sense to Pine Tree State is that stigmatization is “The method concerned in making a singular name and image for a product within the consumers’ mind, in the main through advertising campaigns with a regular theme. stigmatization aims to ascertain a big and differentiating presence within the market that pulls and retains loyal customers.” (What is branding? Definition and that means, n.d.) stigmatization could be a thanks to solidify your name, logo, or likeness within the minds of the buyer. similar to once the general public consider soda, they mechanically consider an oversized soda company set in Atlanta, GA or one giant soda company set in North geographic region, you too as alittle business will develop your whole so folks associate you with the merchandise or service you deliver.

But why do you even want to build a brand? Will it not take a lot of time, effort, and capital to slowly build your businesses brand? Yes it will, but as Lake (n.d.) explains “A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.” As a small business retaining and expanding your customer base is very important, and building your brand will assist in customers returning to your product, and getting to word out to new potential customers.

When creating your brand there are key objective to follow in order to create something that will last. As Lake (n.d.) explains you want a branding that “delivers the message clearly, confirms your credibility, connects your target prospects emotionally, motivates the buyer, and concretes user loyalty.” It is important to understand the needs of your customers which is where market research comes in to assist in the branding process. That emotional tie is also very important. Your brand wants to make people think of the good times they have along with the delivery of your service or product. While branding is not something many small businesses consider as an important step in a successful business, it is key when you want growth and customer loyalty to what you have to offer in your local marketplace.

A ways To Potential Marketing Ingredient

A ways To Potential Marketing IngredientBrochures, business cards, flyers, postcards. there is no finish to the kinds of selling materials that we tend to area unit inundated with a day of our lives. And currently within the net age of internet sites and journal posts, paper becomes a fair additional distinctive thanks to complete our businesses. sadly, the majority area unit bombarded with low cost flyers and poorly made materials. thus to urge attention and be scan, yours must be distinctive and clever simply to urge noticed .

Here are six tips to ensure that your marketing materials are resulting in business and not trash:

1. Don’t complicate it

Brochures, flyers and sales sheets should present the correct brand for your company. When it comes to the look and content, just stick to the basics. If you can say something in five words, don’t use ten to say the same thing. Just tell the client what they need to here, for now. The rest can be covered during face-to-face conversations. Full pages of plain text are a no-no, and boring. Adding white space and open spacing between paragraphs offers a relief to the reader. Bullet points and headers make it all so much more easily digested and easier to read.

2. Use fun photos

This brochure will not be the first, or the last your client will review before making purchase decisions. Nice photos make a big difference between looking clean and professional or sloppy and amateurish. Even for small companies, it pays to invest in quality photos of your facilities and your staff. The quality shown in these photos will convey the level of quality that your company provides. If your business is sharp and proficient, your photos can convey that message. If you are friendly and family-oriented, photos can tell that story, as well. You don’t have to say a word.

3. Brand everything

Put your logo on everything, and in all of your materials be sure to focus on why you are different and why the customer should be doing business with you. Everything that you use, from business cards to magnets to invoices, should tell your story and represent your brand. Which also means that everything must be consistent. The color, design, content, your voice should all be coordinated to form one unified brand. The business card that I received from you last week and the brochure that I receive this week should both look they came from the same company. If they don’t, you have some work to do.

4. Use testimonials and awards

Were you voted “The Best Restaurant in Town” this year? Tell the world! This in not the time to be shy. It’s the time to toot your horn as loud as you can. This kind of recognition offers third-party proof that what you say is legitimate. Testimonials can provide the same ‘real person’ authenticity to your story.

5. Make it personal

Marketing materials are not textbooks and are not the place to be boring. These materials need to be engaging and personal. Add a metaphor, tell a joke, add life to your message. How would you explain your exciting new business to grandma? What would she need to know to understand what you’re doing? So write it that way. A good brochure does more than tell the facts. It must be interesting.

6. Remember your market

Don’t ever forget who you are writing this for. For example, is your market composed of seniors? If so, you may need to increase the font size a little. The income, age and other demographics should be a major consideration in how you write this piece.

Many times marketing pieces are the first impression a potential customer will see, or perhaps the last, depending on how they are presented. These materials are an investment into your company’s future. Write and design this material as if the life of your business depended on it. Because it does!

Building More Time for Marketing

How much time daily must you pay on marketing? If you are troubled to induce purchasers, I powerfully advocate that you simply devote a minimum of 4 hours of promoting per day for 6-12 months. several practitioners square measure aghast at that variety, as a result of they generally do not even pay that abundant time on promoting in an exceedingly week or maybe per month. Well… no marvel they do not have enough clients!

The average practitioner claims that she doesn’t have four hours a day for marketing. But you don’t want to be average, right? Wouldn’t you rather be outstanding? If you’re surprised at the idea of spending that much time on marketing, answer this question honestly: If you don’t have enough clients and you’re not marketing, then what are you actually doing all day?

You may, like many entrepreneurs, be spending a good deal of your non-client time in non-business pursuits. Let’s take a close look at the non-essential things you do throughout the day and the week. These are the time-wasters in your schedule. When you look at them closely from a marketer’s perspective, you may see that, like many self-employed people, you regard non-client time as “spare time.” This perspective makes you waste valuable work hours on personal activities, such as housework, errands or social media.

You need to put your extra-curricular activities on hold while building your healthcare business. These time-wasters sabotage your progress and your success. They limit the number of clients who can benefit from your valuable service, undermining your purpose for being in healthcare. You can’t attain your goals to help lots of people and make a good living if you waste your work day on non-work. It’s actually a very simple premise: The more time you spend attracting clients, the more clients you will attract!

Just because you don’t have enough clients doesn’t mean you’re on vacation. However you spend your “spare time” during work hours, eliminate everything that is not directly working with clients or attracting clients. From now on, for the next 6-12 months, or until your client schedule is full, do non-business activities after-hours. As an entrepreneur, you don’t have anyone holding you accountable. It’s up to you to schedule your work hours and stay on track, in order to increase your client base and your income. You need a tough boss – that would be YOU!

It’s difficult, maybe even impossible, to get new clients consistently when you don’t market consistently. Having fun or doing non-biz activities while you wait for the phone to ring is not an effective marketing strategy! Same with sitting in your office hoping for walk-in clients – hope is not a strategy and it doesn’t pay the rent!

You need to spend your work day actually working. When you’re not working directly with clients, devote your time to activities that will bring them in – calling people, getting referrals, networking, writing a newsletter, giving talks, for example.

Exactly how you should you structure your time to get the maximum benefits for your business? Monday through Friday 9 AM – 5 PM (or whatever you decide are your regular work hours), you should be… doing what? Yes, now you’re catching on – working with clients and attracting clients! This, in turn, will produce benefits in your income and lifestyle as well.

Suppose your BFF calls and says, “Hey, let’s go shopping!” From now on, instead of jumping on board with that, you say, “Sorry, I can’t today – I’m working. But I can go this weekend. Or I can meet you after work.” Your friends may not like this, but when you get results in your business, you will realize you’re doing the right thing. (And maybe your success will motivate them!)

Here’s a system to organize your time. Make a written list of all the different activities you do each day – both business and non-business things – during your regular business hours. Every time you do something throughout the day, stop and write it down. Be totally accurate and honest with yourself about this, so you can make the changes necessary to expand your practice and your income. For one week, keep a running list of everything you do during business hours.

Next, go through your entire list and ask yourself these 2 questions for every item:

1. Does this activity involve working with clients?

2. Does this activity involve attracting clients?

If the answer is ‘no’ for any item on your list, cross it off the list. Cross off everything you do during business hours that distracts you from your two primary activities – working with your current clients and attracting new clients. Now commit to doing this on a regular, consistent basis.


How to Advantage When Appertain With Hard Competition

“If recognize|you recognize} the enemy and know yourself, you wish not concern the results of 100 battles.”

That quote comes from the Chinese military genius, Sun Tzu, UN agency lived two,000 years past.

People usually get terribly agitated regarding the competition. they will complain regarding unfair rating, selling techniques or maybe that their costs area unit too high which their quality is poor.

They are metagrobolized that folks still purchase from them.

Unfortunately, they’re not asking the right questions and are not looking at the situation from the client’s perspective.

Why the incumbent has ‘loyal’ customers

Because customers clearly still value them – even if they complain. It might be just down to the fact that this competitor has been in the market forever and is very big.

Familiarity confers reassurance and as such people will often tolerate substandard products and services and high prices.

Indeed, IBM used to boast that you never got fired for buying their computers. At least you’ll be saved from looking foolish in front of your colleagues as opposed to the other guy who bought from the new ‘kid on the block’ and got a bad deal.

Directly confronting such a competitor can be ruinously expensive. Most small businesses don’t have deep enough pockets to do that.

It’s often far more sensible to circle around them.

Take the example of the burger restaurant business. McDonald’s is the leader in this market and a very tough competitor. But the fact remains that they don’t serve the entire market. Attempting that would undermine their brand and market positioning.

But McDonald’s has considerably grown the market for burger meals. When markets grow and mature, they splinter at the margins. And that’s often where the best opportunities lie.

Not all burgers are Big Macs

Many dinners also want gourmet burgers, exotic meat burgers, healthy burgers, super-sized burgers even vegetarian ones. Those catering for those desires are homing in on a different kind of customer. They want something different to a Big Mac.

Most markets have such people.

Importantly, those catering to those different tastes for burgers are not competing head on with McDonald’s with its almost unlimited resources and low costs.

A reason to study the competition more closely is not just to find out why they’re successful or to beat them – but to discover the niches they won’t and often can’t satisfy.

That might mean a different product or service, but it definitely requires an alternative market positioning and unique selling proposition. It’s to be known for something different to the 800-pound gorilla in your market, but that is still valued by enough people to create a viable business.

To attract more people consider making your offer as low-risk as possible and even make your buyers look clever in front of their colleagues, friends and even rivals.

And to finish off here’s another pertinent reminder from Sun Tzu: “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek win.”