Brochures, business cards, flyers, postcards. there is no finish to the kinds of selling materials that we tend to area unit inundated with a day of our lives. And currently within the net age of internet sites and journal posts, paper becomes a fair additional distinctive thanks to complete our businesses. sadly, the majority area unit bombarded with low cost flyers and poorly made materials. thus to urge attention and be scan, yours must be distinctive and clever simply to urge noticed .
Here are six tips to ensure that your marketing materials are resulting in business and not trash:
1. Don’t complicate it
Brochures, flyers and sales sheets should present the correct brand for your company. When it comes to the look and content, just stick to the basics. If you can say something in five words, don’t use ten to say the same thing. Just tell the client what they need to here, for now. The rest can be covered during face-to-face conversations. Full pages of plain text are a no-no, and boring. Adding white space and open spacing between paragraphs offers a relief to the reader. Bullet points and headers make it all so much more easily digested and easier to read.
2. Use fun photos
This brochure will not be the first, or the last your client will review before making purchase decisions. Nice photos make a big difference between looking clean and professional or sloppy and amateurish. Even for small companies, it pays to invest in quality photos of your facilities and your staff. The quality shown in these photos will convey the level of quality that your company provides. If your business is sharp and proficient, your photos can convey that message. If you are friendly and family-oriented, photos can tell that story, as well. You don’t have to say a word.
3. Brand everything
Put your logo on everything, and in all of your materials be sure to focus on why you are different and why the customer should be doing business with you. Everything that you use, from business cards to magnets to invoices, should tell your story and represent your brand. Which also means that everything must be consistent. The color, design, content, your voice should all be coordinated to form one unified brand. The business card that I received from you last week and the brochure that I receive this week should both look they came from the same company. If they don’t, you have some work to do.
4. Use testimonials and awards
Were you voted “The Best Restaurant in Town” this year? Tell the world! This in not the time to be shy. It’s the time to toot your horn as loud as you can. This kind of recognition offers third-party proof that what you say is legitimate. Testimonials can provide the same ‘real person’ authenticity to your story.
5. Make it personal
Marketing materials are not textbooks and are not the place to be boring. These materials need to be engaging and personal. Add a metaphor, tell a joke, add life to your message. How would you explain your exciting new business to grandma? What would she need to know to understand what you’re doing? So write it that way. A good brochure does more than tell the facts. It must be interesting.
6. Remember your market
Don’t ever forget who you are writing this for. For example, is your market composed of seniors? If so, you may need to increase the font size a little. The income, age and other demographics should be a major consideration in how you write this piece.
Many times marketing pieces are the first impression a potential customer will see, or perhaps the last, depending on how they are presented. These materials are an investment into your company’s future. Write and design this material as if the life of your business depended on it. Because it does!