I have encountered various instances wherever a corporation has spent heaps of cash transferral in qualified potential leads, solely to grasp later that their promoting material failed to essentially replicate the impression they needed to convey to the client. this will be unbelievably frustrating.
Have you done a review of your client facing communication material to ensure that you are expressing exactly what you want to say to prospective customers in the right way? When people want to purchase something, they usually have a shopping list of criteria, including the type of business they want to engage before actually contacting or purchasing from you. They can be grouped generically into the following categories:
1. Does the company have the particular product or service that the customer needs, or from which they can benefit?
2. Can the company do the job in providing that product or service?
3. Is the company trustworthy?
4. Are they reliable?
5. A final hook as to why the customer should choose the company to make the purchase.
Most of us can probably add or take away a question or two when deciding to purchase something, but the list that I have mentioned above generally sums up the processes a person goes through (albeit subconsciously) when making a decision to purchase.
It’s very easy to say to a company, “You need to just get leads”, but it is not always that simple. It’s easy to hang the banner, “Get leads, support decision making in your marketing”. That’s a very easy thing to say.
However, the question is, how you can frame your marketing material and infrastructure to support that decision-making process so that a prospective customer will see that you have ‘ticked all those boxes’? If you review your marketing material with that in mind, you may find that you may need to modify some content, or even the structure or format of your materials, in order to cover the criteria.